brand decks 101

what to include when building a brand deck.

what is a brand deck?

who are you? this question can be simply answered using a brand deck. however, you may be sitting there scratching your head and wondering, but what is a brand deck? brand decks are a visual representation of what your brand stands for. a tool that can be very useful for marketing to potential investors, retailers and vendors. a good brand deck gives the reader a feel for the brand and what the brand stands for delivered in a clear and concise manner.

what to include?

  • product catalogue – this section should highlight the individual product/s available within the brand.
  • lifestyle images or mock up drawings – what does it look like? if there’s no precise imagery? what would you like it to look like or this could be inclusive of a mood board or other visuals to make your deck stand out and visually appeal to the reader.
  • your brand story – where did the brand or idea come from? give your brand/product character and life. this should be a short paragraph to educate and persuade your audience
  • target market/audience – who is going to buy your product? how old are they? what are their interests?
  • competition – is there competition for your product? if so, how does your product differentiate or compare?
  • marketing plan – what do you think is the best way to push your product into market?
  • new product development – is this a single product? is there a potential for future additions to the range?
  • list of all wholesalers, retailers and online partners – this should include potential places of sale or, alternatively current places of sale. is your product/brand already selling online or at a market?